Buell and Buell industrial marketing media public relations Talk to most editors and you’ll understand why they like Janet. Editors are busy people, who – like many of us – prefer the path of least resistance. Most of them don’t have the time or inclination to do the job a writer should have done in the first place. Editors regularly receive articles that are ill- conceived, poorly written, or both. An editor’s biggest peeves? Those who don’t understand the magazine’s style. Those who let hype do all the talking. Those who can’t write smart copy.
Janet’s appeal to editors is her talent for writing smart copy – industrial stories that speak to their readership – layman and expert alike. Editors recognize her ability to translate technical descriptions into stylish and readable copy. This makes Janet a very welcome contributor to their magazines, and she has the credits to prove it. Your product may not have the ‘sex-appeal’ of some, but Janet will find a story to tell about it – enough to get readers interested and to keep them reading. Keep ‘em reading, and they’re more likely to be motivated to action. That’s when you start getting inquiries. The rest is up to you and your capable sales staff. Janet is a skilled interviewer, and has talked to, written about, and schmoozed with a diverse population of manufacturers, distributors, and others from: Janet began her writing career in the children’s market, and still writes for kids today. With five books and many magazine articles to her credit, she’s won recognition for her work: The Anna Cross Giblin Award for Nonfiction, Best Science Book from Science Books and Films Magazine, Best Children’s Book from the New Hampshire Writers’ Project, and numerous starred reviews. Her books can be found in fine book stores everywhere. Janet gets her kicks from riding her Harley Dyna Superglide, dancing, kayaking, and hiking with her spoiled-rotten cockapoo, Cooper. Conoco Phillips Agrifab Harley Davidson
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